If your aims are to engage with your audience and build long term support that translates into fans buying your music and attending your shows, then fake streams won’t work. Advertising and sponsored content help you present your music to a wider audience and, if they like it, they’ll become fans, buy your music, and attend your shows. 

Buying fake streams can make your music look more popular than it really is in the short term but it won’t translate into building an audience or attendances at your shows. Plus, industry professionals can spot this misguided strategy a mile off. In addition, platforms like Spotify stay alert to fake streams and have been known to strip an artist of fake followers and fake streams. 

Look at all the big acts in your music genre. Their labels invest in advertising and sponsorship to help their artists build and grow engagement with their audience and fans. 

Find the best ways to advertise and promote your music. Be strategic with advertising to ensure it reflects your music in an authentic and meaningful way.